Don't fear it - FIGHT it!
Is more than just a catchy slogan to us
It's understanding that a courageous person must sometimes put their life on the line to protect property or save the life of another, and that it's our responsibility to equip them with their very best chance at doing it safely and successfully.
- It's about always pressing on. It's about improvising, learning, adapting, and innovating in order to make our world a safer place for everyone.